Started With Nothing. Built Everything Myself.
From a poor family to a call center headset to running digital campaigns — here's the real road that got me here.
Just a Boy With a Dream
I came from a poor family — no shortcuts, no safety net. Early on, I knew I had to stand up for myself and build something on my own. That drive shaped everything that came after.
Studying Psychology at Lyceum of the Philippines University.
I took up Psychology in college — learning to understand people, behavior, and what actually drives decisions. Little did I know this would become the foundation of everything I do in marketing today.
Layout Artist, Student Publication
I joined the student publication as a layout artist — my first real taste of design. Laying out pages taught me how visuals, structure, and storytelling work together to hold someone's attention.
Editor-in-Chief, Student Publication
From laying out pages, I worked my way up to Editor-in-Chief — leading the whole publication, managing a team, and taking ownership of every story that went out.
Student Body President
On top of running the publication, I took on the role of Student Body President — representing the whole student body and learning firsthand what it takes to lead, listen, and get people to rally behind an idea.
Call Center Agent
Coming from a poor family meant I needed steady income first — dreams could wait a little. So before chasing design, I worked as a call center agent, grinding it out to support myself and save up.
Becoming a Graphic Designer
Once I had my footing, I finally chased the design path for real. What started in the student publication grew into a full-blown craft — branding, layouts, and visuals for real clients.
Web Designer & Developer
Design wasn't enough — I wanted to build the whole thing, not just the visuals. So I picked up web design and development, learning to bring designs to life as fully working websites.
Social Media Manager
Building great websites wasn't the finish line — clients also needed visibility. So I took on social media management, learning how to grow an audience and keep a brand consistently in front of people.
Digital Marketing Specialist
Design taught me how to communicate. Psychology taught me why people act. Every role after brought a new piece — today, I bring it all together as a digital marketing specialist, helping businesses grow through web design, development, SEO, and social media.
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